• Digital Experience Manager

    Posting Date: 4 weeks ago(3/26/2018 1:49 PM)
    Job ID:
    2018-1392
    Category:
    Management
    # of Openings:
    1
    Status:
    Full-Time
    Location(s):
    Appleton Main Campus
    City
    Appleton
    State
    WI
    Hours Per Week:
    40
    Weeks Per Year:
    52
    Work Schedule:
    Flexibility in schedule is required.
    Salary/Rate:
    Salary will be based upon qualifications, training, and experience
    Anticipated Start Date:
    June 2018
    Internal Applicant Salary/Rate:
    Based upon the applicable compensation structure
    Posting Duration:
    Position will be posted for a minimum of five days and will remain open until the needs of the position are met
    Shift Differential:
    N/A
  • Basic Functions & Responsibilities

    This position is responsible for the effective use of the internet and related technologies to enhance communication and engagement between the College and its constituents. This role leads the development of comprehensive digital strategies and plans to meet overall college marketing goals.

    Essential Job Functions/Secondary Job Functions

    Essential Job Functions

    1. Manage and improve presence of college website to facilitate maximum engagement and conversions.
    2. Serve as the primary user of the college website content management system (CMS) platform and drive self-service solutions for marketing staff that allows content creation, updates and optimization by non-technical staff.
    3. Ensure the college brand strategy is consistent across the website to facilitate a positive and effective customer experience.
    4. Ensure the website content organization remains optimized. Ensure the brand voice, standards (accuracy, consistency) of the college are met, and web pages are optimized for search (SEO).
    5. Create, write and edit web pages including video embedding code, html, and redirect URL creation. Receive/triage/resolve external and internal website requests and triage issues with IT.
    6. Identify areas of opportunity within FVTC’s digital customer journey to foster a better user experience, with priority given to prospective program students. Work with internal teams to improve content effectiveness, conversion and user experience.
    7. Own the web analytics platform and reporting; create, distribute and utilize dashboards and insights to drive consumer insights and improve processes.
    8. Manage coordination and intergration between website, email and CRM.
    9. Oversee marketing email and event form creation.
    10. Research and champion best digital marketing practices including the use of video, graphics and new media integration with the college website.
    11. Collaborate with Manager of Marketing Communications to align online and offline communication strategies.
    12. Serve as a liaison to IT or outside providers to troubleshoot technical problems and define requirements for new or improved digital applications. Work with IT to prioritize, scope and sequence website development requests.
    13. Integrate digital resources to achieve marketing goals and priorities utilizing various marketing technology.
    14. Work with IT to maintain standards and use of web applications including 508 compliance, performance, cross-device, cross-platform compatibility, functionality, navigability, and usability of web properties.

    Secondary Job Functions

    1. As requested, analyze third party applications to determine impact to existing systems and integrations.
    2. Stay current with developments and changes in web publishing techniques, digital communication trends and with emerging technologies within the digital landscape.
    3. May assist with the development of major marketing and public relations campaigns and events, using both digital and traditional media.
    4. Perform appropriate record keeping duties (including system back-up and file archiving).

    Qualifications, Training and Experience

    1. Bachelor’s Degree in marketing, communications or business with coursework or training in the areas of marketing strategy, digital marketing, marketing communications, promotional strategy, is required. AND,
    2. Five years of relevant website/digital marketing experience, OR
    3. An equivalent combination of related education, training, certification and experience.
    4. Intermediate skills needed in Web page design, layout and flow. Preferred use of HTML/DHTML/XHTML, CSS (cascading style sheets).
    5. Knowledge of marketing technology products and systems.
    6. Intermediate skills in Microsoft Word, Excel, and PowerPoint.

    Essential Aptitudes, Skills, Knowledge and Personal Characteristics

    1. Demonstrate ethical conduct in all aspects of the work environment.
    2. Exceptional customer service skills and the ability to maintain an excellent working relationship with internal and external customers.
    3. Excellent oral and written communications skills, as well as good listening skills. Ability to successfully communicate with all levels of individuals to ensure goals are achieved.
    4. Ability to identify needed action without continual direction.
    5. Excellent organizational skills, attention to detail and ability to work under pressure.
    6. Neatness in work and appearance.
    7. Demonstrate a positive attitude, maturity, initiative and integrity with a professional image contributing to the success of the college.
    8. Work effectively in a team environment.
    9. Ability to maintain confidentiality and professionalism.
    10. Accept responsibility for professional growth.
    11. Dependable, punctual, and commitment to following through on tasks.
    12. Flexibility in work schedule is required.
    13. Ability to work with technical staff to develop effective technical solutions to marketing problems.
    14. Aptitude or experience developing solutions and measuring results of marketing/sales promotion efforts and implementing changes into future work.
    15. General marketing knowledge and experience to target communications toward specific market segments (specifically online).
    16. Effective communication/presentation/training skills.  

    Benefits (eligibility requirements may apply)

    403B and 457 Retirement Plans, Bereavement Leave, Dental Insurance, Emergency Leave, Employee Assistance Program, Fitness Center at Appleton Main Campus, Flexible Spending Account, Group Legal Benefits, Health Insurance or if applicable Cash Option Plan, Health Savings Account, Long Term Disability Insurance, On-Site Child Care Facility at Appleton Main Campus, Paid Holidays, Paid Vacation, Pet Health Insurance, Short Term Disability Insurance, Sick Leave, Spousal and Child Life Insurance, Supplemental Employee Life Insurance, Term Life & AD&D Insurance, Tuition Reimbursement, Vision Insurance, Wellness Program, Wisconsin Retirement System Pension Benefit (plan eligibility requirements apply)

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